Where’s the Total Cost of Ownership?

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Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help decision-makers understand not only the up-front costs but the long-term investment of any technology solution. Want to know the perfect place to start? The House of Worship (H.O.W.) market. Here’s what’s […]

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What’s Your Swoosh?

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All these articles about AV news, new product announcements and acquisitions in the AV industry being released before InfoComm got me to thinking about company recognition. Then at a meeting the other day, one of our reps stood up and told us a story about his contact in a K-12 school who went up to […]

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When the Brand Stands Behind You

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Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful endorsement from an end-user that is hot marketing copy for creating brand loyalty ads. But how often do you see the opposite happen? “Whenever we see [insert-church-tech-director-here] using our gear, we feel […]

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Loyalty is the New Currency

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A friend of mine travels the country providing environmental projection and lighting for churches. The fact that he’s now an Executive Platinum member on American Airlines is due entirely to how frequently he travels the country providing this service to countless churches, where he introduces church leaders to the possibility of endless scenic solutions for […]

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TFCinfo’s Latest Projector Brand Strength Report Ranks Panasonic, Epson, Sony, NEC and Sharp as Tops

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TFCinfo’s recently published Projector Brand Customer Perception and Preference Tracking Report 2013 reveals that the top four most important factors end users consider when purchasing a projector are overall picture quality, brightness, price and reliability/maintenance costs. Experienced projector users and purchasers name Panasonic, Epson, Sony, NEC and Sharp as the top brands they consider to […]

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