Money for Nothing

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Long before the 1987 movie “Wall Street” and the now-legendary quote from the fictional Gordon Gecko “Greed is good” became part of the American business worlds’ verbal infrastructure, success, wealth and growth in business were built on the startlingly simple notion that to create, run and succeed in a business, you actually had to know […]

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What’s Your Swoosh?

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All these articles about AV news, new product announcements and acquisitions in the AV industry being released before InfoComm got me to thinking about company recognition. Then at a meeting the other day, one of our reps stood up and told us a story about his contact in a K-12 school who went up to […]

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When the Brand Stands Behind You

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Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful endorsement from an end-user that is hot marketing copy for creating brand loyalty ads. But how often do you see the opposite happen? “Whenever we see [insert-church-tech-director-here] using our gear, we feel […]

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TFCinfo’s Latest Projector Brand Strength Report Ranks Panasonic, Epson, Sony, NEC and Sharp as Tops

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TFCinfo’s recently published Projector Brand Customer Perception and Preference Tracking Report 2013 reveals that the top four most important factors end users consider when purchasing a projector are overall picture quality, brightness, price and reliability/maintenance costs. Experienced projector users and purchasers name Panasonic, Epson, Sony, NEC and Sharp as the top brands they consider to […]

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