The AV Industry and the Power of Social Media

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Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]

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Is the AV Industry Getting Soft?

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Technology is an ever-changing environment, and the world of AV technology is no different. Change allows technology industries to thrive, given that the people working in the industry see it for the opportunity it represents and embrace their new futures to pursue it. Many times embracing change means that it’s time to retool our businesses and part […]

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AVIXA Says Market Is Up, Up and More Up

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For the past two years, the ProAV audiovisual industry has been consistently trending upward, demonstrating strong demand for technology solutions that enable people to communicate and collaborate more effectively. To gauge the ProAV industry’s performance each month, the Audiovisual and Integrated Experience Association (AVIXA) created the Pro-AV Business Index in September 2016. Since then, the […]

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What Would Be in My AV Degree

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I woke up Sunday morning to some interesting Twitter conversation started by fellow AV professional Chris Neto about the subject of AV education. The question revolved around whether or not certifications or formal college education is more important in qualifying someone to be successful in the field of AV. To break down the responses in […]

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Solve the Pain, Then Introduce Strategy

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‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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The Declaration of AV Independence

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In the spirit of the 4th, I submit the AV Declaration of Independence from the Tyranny of … HDMI. Enjoy:) When in the course of industry events it becomes necessary for AV people to dissolve the political bands which have restricted their devices from being connected to one another and to assume among the powers […]

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Life from Above

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On Christmas day in 2016 there was an invasion.  Over 1.2 million people awoke to find ornately wrapped boxes from loved ones or “Santa” that contained gifts nearly 62 million Americans longed to receive: Drones. Drone sales in the US hit over 2.5 million in 2016, nearly doubling sales of the unmanned aircraft in 2015.  […]

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AV Futures?

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Last week the Integrate Expo took place in Melbourne, Australia and one thing seemed to stand out, according to rAVe, which was LG’s OLED Wallpaper (below). Is this indeed the future of AV? Is it the future of display technology? You can be the judge, I do have my own thoughts. Prepare to be BLOWN […]

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It’s Social Marketing: You Need Snapchat

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If your company is not using Snapchat yet, it needs to start doing so NOW. Snapchat is yet another social media tool that you can use to effectively (and easily) market your product, company and/or brand. What is Snapchat? Beginning as a classroom creation at Stanford University, the application developed by Evan Spiegel and Bobby Murphy officially launched […]

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HoloLens: AV’s Killer App

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If you haven’t heard of HoloLens you need to see this Microsoft announcement. HoloLens is more than Google Glass in that it presents 3D images overlaid onto your view, but not the total immersion of the Oculus Rift which completely replaces your view with CGI. While both Glass and Rift have been in the public eye under development for […]

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Their army has assembled On the border of the land.        Some say they want no battle But to work hand in hand. Yet there has been a small invasion Into the outer realms One which may show intentions Of what is still to come. Reminiscent of a battle At an ancient date But played out […]

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My AV Pet Peeves

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I’ve mentioned before that since working in AV, I’ve had my entire world flipped upside down when it comes to “experiencing” AV in the real world. Whether it’s at a concert, in a retail location, at an airport, or somewhere else, I’m CONSTANTLY noticing the littlest things about the AV integration and setups in different […]

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