Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]
Technology is an ever-changing environment, and the world of AV technology is no different. Change allows technology industries to thrive, given that the people working in the industry see it for the opportunity it represents and embrace their new futures to pursue it. Many times embracing change means that it’s time to retool our businesses and part […]
For the past two years, the ProAV audiovisual industry has been consistently trending upward, demonstrating strong demand for technology solutions that enable people to communicate and collaborate more effectively. To gauge the ProAV industry’s performance each month, the Audiovisual and Integrated Experience Association (AVIXA) created the Pro-AV Business Index in September 2016. Since then, the […]
Church AV needs are wide and varied, but one of thing they all have in common when it comes to technology: Church AV tech needs a greater focus on innovation than new inventions. Innovation Over Invention Perhaps my favorite example of a firm that gets innovation and obsesses over it is IDEO, a firm that […]
If you’ve read my posts before, you’ll notice that I have rarely predicted the death of any particular technology or business model. Sure, I have my ideas on where the industry is heading or which technologies may ultimately win out in the end, but I never go so far as to say this is the […]
People are people, so how people make decisions is a mix of intellectual and emotional thought patterns. This is true for the audiovisual industry and every other industry. In a sense, therefore, it may seem that business-as-usual for promoting, educating and selling audio visual systems and equipment means that your business doesn’t need to change […]
Unless you’ve been in a hole the last few years, you most likely have noticed the increasing conversation in AV about software, managed services, and IP based signal distribution. Given all of the buzz and apparent end-user demand for all of the above, surprisingly, only a select few AV companies have turned the corner on […]
The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, and under-designed. Pablum. Noise. Filler. “But we need A4, full-color printed spec sheets handed to us at trade shows,” said no buyer in the 21st century. “The ad of a smiling, stock photo model […]
I woke up Sunday morning to some interesting Twitter conversation started by fellow AV professional Chris Neto about the subject of AV education. The question revolved around whether or not certifications or formal college education is more important in qualifying someone to be successful in the field of AV. To break down the responses in […]
‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]
There are stories of heroism and sacrifice, bravery and suffering and the rediscovering of the word ‘neighbor’ in the wake of what may be the worst flooding disaster in the history of the United States. Beyond the dramatic news coverage of dramatic aerial shots of Houston’s unprecedented floods are the social media feeds of cell […]
In the spirit of the 4th, I submit the AV Declaration of Independence from the Tyranny of … HDMI. Enjoy:) When in the course of industry events it becomes necessary for AV people to dissolve the political bands which have restricted their devices from being connected to one another and to assume among the powers […]
On Christmas day in 2016 there was an invasion. Over 1.2 million people awoke to find ornately wrapped boxes from loved ones or “Santa” that contained gifts nearly 62 million Americans longed to receive: Drones. Drone sales in the US hit over 2.5 million in 2016, nearly doubling sales of the unmanned aircraft in 2015. […]
Last week the Integrate Expo took place in Melbourne, Australia and one thing seemed to stand out, according to rAVe, which was LG’s OLED Wallpaper (below). Is this indeed the future of AV? Is it the future of display technology? You can be the judge, I do have my own thoughts. Prepare to be BLOWN […]
We’ve all heard the saying that in a digital world, content is king. Some still stand by that saying and in the face of a never ending avalanche of content out there, others have started modifying it to include variations like relevant content is king or context is king. I don’t disagree with any of […]
I was at InfoComm Connections in San Jose on March 3rd and 4th and had the opportunity to meet up with my industry peers. One of those opportunities was presented to me by QSC’s Cory Schaeffer in the form of an invitation to come over to McCormick and Schmick’s for the Women in InfoComm mixer. […]
As it turns out, a new year comes with some new perspectives. As you know I have for the most part of the last year been writing about numerous technologies along with AV/IT (?) – Cloud, IoT, Virtual Reality and more, as well as features like Convergent TechWeek and This Week (in AV and IT), […]
If your company is not using Snapchat yet, it needs to start doing so NOW. Snapchat is yet another social media tool that you can use to effectively (and easily) market your product, company and/or brand. What is Snapchat? Beginning as a classroom creation at Stanford University, the application developed by Evan Spiegel and Bobby Murphy officially launched […]
Trial and error, although time consuming, will be your friend in this part of the advertising process. Choosing an ad creative means determining the most effective visual to go along with the content you’re advertising. You have the opportunity to choose a few different visuals, or creatives, to go with your ad as long as the visuals abide […]
You’ve created your page and chosen your target audience. Now it’s time to set your budget. Before we begin, I want to give you a forewarning: I don’t have all the answers as to how much your particular advertisement is going to cost. It all depends. But, that being said, I do have the answers as […]
You’ve decided on an objective, or call to action, for your Facebook advertisement. Now it’s time to actually set up the advertisement. Who are you targeting? What are are you trying to reach? How long will the advertisement run? Oh, and the big question: how much will it cost? This blog post is going to […]
Almost 3 years ago I wrote a piece asking AV professionals “Why are we talking to IT guys?” Given my recent arguments for video over IP and the potential eclipse of AV Integration firms by large IT managed services providers, you may think that a very strange question indeed. However, even in today’s world of […]
I find it ironic that I am doing another book report considering how much I hated doing them when I was in school. Maybe I hated doing them so much because they were usually on books that I would have never chosen to read on my own and I had little interest in them. The […]
If you haven’t heard of HoloLens you need to see this Microsoft announcement. HoloLens is more than Google Glass in that it presents 3D images overlaid onto your view, but not the total immersion of the Oculus Rift which completely replaces your view with CGI. While both Glass and Rift have been in the public eye under development for […]
Creativity has nothing to do with technology. It certainly has nothing to do with the type of tools you have to offer or even how many of your tools church clients are using today. No, creativity is what enables people to use your technology. Creativity Puts No Requirements On The Pocketbook The engineers and designers […]
Their army has assembled On the border of the land. Some say they want no battle But to work hand in hand. Yet there has been a small invasion Into the outer realms One which may show intentions Of what is still to come. Reminiscent of a battle At an ancient date But played out […]
Even though it is absolutely miserable and freezing and cold and icy here in North Carolina, I am still dreaming of the warm sun and sandy beaches of the Bahamas that my family and I experienced a few weeks ago when we went on a short vacation. My husband, daughter Lilly, and I went on […]
I’ve mentioned before that since working in AV, I’ve had my entire world flipped upside down when it comes to “experiencing” AV in the real world. Whether it’s at a concert, in a retail location, at an airport, or somewhere else, I’m CONSTANTLY noticing the littlest things about the AV integration and setups in different […]
There will be a lot written today about Dr. Martin Luther King Jr. and his amazing and important legacy in fighting for the God given rights every person in the world deserves, regardless of their ethnicity, race, religion, color, gender, sexual orientation, etc. I can’t imagine living in a United States that was segregated like […]
It’s that time of year here in the United States – we just celebrated Thanksgiving and we’re in the thick of the holiday season. And, of course, the day after Thanksgiving (or, really, Thanksgiving day in many stores) means Black Friday – the day where people go crazy, hit the stores crazy early, and sometimes […]
I am fully aware that I am a baby in the AV industry having only been working in it for a little over two years. Let me back up a little bit. If I’m being completely transparent, before working for rAVe, I wasn’t even really fully aware of all that the AV industry encompassed. What […]
So, before anyone accuses me of copy-catting or riding the coat tails of another article released lately by a competitive publication, I just want to say you’d be wrong. I actually wrote about this idea in 2011. Now considering only about 200 people read my personal blog, I ‘m betting you didn’t see it and it went […]
