How to Make the Most of Your Trade Show Experiences

Trade shows can be expensive — and you want to make sure you’re getting the most bang for your buck. Find out how to do just that in a free LAVNCH & LEARN, “Best Practices for Trade Show Management”, on Nov. 9 at 2:00 p.m. EST. “Trade shows require a large investment, both in terms […]

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Learn to Create a Successful PR Strategy from Industry Experts

Public relations (PR) is necessary for any company — but what do you do if your company can’t fit PR into the budget? On Wednesday, Oct. 12, experts from some of the top AV-industry PR firms will share tips and tricks for a successful public relations strategy. During an informative LAVNCH & LEARN — moderated […]

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Marketing Barometers for AV Sales

Ask any AV firm’s marketing team this question: “How consistently do we create deliverables that have a significant impact on our AV business?” The answers to that question will frequently reveal a focus on activities (deliverables) instead of business outcomes (such as ROI). The reason there’s such a disconnect between what’s asked for and what’s […]

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AV’s Headlines Suck. Here’s How to Fix That.

With fresh eyes on amazing new products and services presented over the last few tradeshows (InfoComm, DSE, ISE) so far this year, the rAVe Agency has seen some truly remarkable technology coming out of the audiovisual (AV) industry. But while AV technology is undoubtedly impressive, the way AV products are promoted and advertised has mostly […]

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Ask Powerful Questions to Increase Sales to Churches

Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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Create Agreement When Selling to Churches

When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

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