Marketing Barometers for AV Sales

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Ask any AV firm’s marketing team this question: “How consistently do we create deliverables that have a significant impact on our AV business?” The answers to that question will frequently reveal a focus on activities (deliverables) instead of business outcomes (such as ROI). The reason there’s such a disconnect between what’s asked for and what’s […]

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AV’s Headlines Suck. Here’s How to Fix That.

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With fresh eyes on amazing new products and services presented over the last few tradeshows (InfoComm, DSE, ISE) so far this year, the rAVe Agency has seen some truly remarkable technology coming out of the audiovisual (AV) industry. But while AV technology is undoubtedly impressive, the way AV products are promoted and advertised has mostly […]

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Ask Powerful Questions to Increase Sales to Churches

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Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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Create Agreement When Selling to Churches

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When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

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