AV’s Headlines Suck. Here’s How to Fix That.

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With fresh eyes on amazing new products and services presented over the last few tradeshows (InfoComm, DSE, ISE) so far this year, the rAVe Agency has seen some truly remarkable technology coming out of the audiovisual (AV) industry. But while AV technology is undoubtedly impressive, the way AV products are promoted and advertised has mostly […]

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Ask Powerful Questions to Increase Sales to Churches

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Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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