There’s a very popular ride at a theme park here in California that has an infamous history. The ride technology itself is based on a motion platform coupled with a screen. Riders enter, sit down and buckle up. Then the screen comes alive by mimicking a windshield as the video plays, creating a high-speed adventure. […]

If you are one of my readers (thank you) or if you are one of the many people in the rental industry that I am constantly calling for advice, you know that I have spent most of the last 18 months designing and implementing an “experience center” for a global manufacturer. The experience center type […]

“Experience” has been the big word in the industry as of late, even beyond the big change in our trade organization’s name to “Avixa” — the Audiovisual and Integrated Experience Association. Is this a buzzword, or should this represent a change in the way we design, and even how we think? It shouldn’t, because user […]

How do you navigate the barrage of tech available for purchase? When a problem arises with AV tech, most people simply Google a product or service then follow the digital trail to the nearest retail store. If you’re unlucky, you will be sold the newest fandangled gadget on the spot. But if you’re lucky, someone […]

Some categorize the quality of a user experience as a hierarchy, like this one: An accessible user interface does its job. You can access and interact with the interface. A usable interface is one which can be manipulated to achieve a desired result. This doesn’t mean that the result is something of particular value to […]

Just in case you were hiding under a rock this month, the big news in the business world was that Toys “R” Us will close or sell all of its 735 stores in the U.S., ending a 70 year legacy for the retailer and also putting 31,000 workers back in the market for a job. […]