Ask Powerful Questions to Increase Sales to Churches


Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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Why & When to Hire a Third-Party AV Consultant


By Victoria Ferrari Account Executive at Synergy CT Sometimes, choosing a technology partner feels like going on a blind date. You may have some idea of what they’re all about, you might even meet once or twice and get to know them a little more, but in the end, it’s scary. How do you really […]

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Dishwashers, Refrigerators, Kitchen Tables and the Evolving Role of the AV Consultant


As some of you know, I’ve recently moved (which is why I’m not here quite as much) and am trying to take my kitchen to the modern era. When told about the kitchen project, people are invariably off all manner of advice and requests. I’ve been asked often if I’ll be putting a microwave above […]

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