SVT, the parent company of TruAudio and VSSL, has announced the appointment of Mike Grubb as the new vice president of global sales.

During his early years in the AV category, Grubb owned an AV integration company, where he honed his skills and deepened his passion for the audio industry. His journey in the audio business began with partnering with TruAudio as his preferred speaker line.

Throughout his tenure at Atlona, Sonos and Luxul as a sales and marketing executive, Grubb excelled in sales and marketing leadership by and establishing strategic partnerships that expanded the company’s market. His ability to cultivate strong relationships with clients and partners has been instrumental in driving sustained business growth. Grubb also volunteered with CEDIA in many facets, co-chair- Business Working Group and Technology Council.

“I’m excited to join SVT and step into this leadership role at TruAudio and VSSL,” said Grubb. “With a strong focus on collaboration and innovation, I’m eager to leverage my experience to build meaningful partnerships and drive success. Together, we’ll work to achieve our goals while delivering an outstanding experience for our customers.”

In welcoming Grubb to the team, Kary Wawrzyniak, CEO of TruAudio, stated, “I have had the privilege of knowing Mike for many years, and his professional dedication has always impressed me. His extensive experience in the Custom Integration (CI) channel has given him a strong understanding of the industry, trends, and opportunities. Given his outstanding track record and leadership skills, I am confident that Mike will be a tremendous asset to TruAudio and VSSL. His contributions will undoubtedly enhance our sales initiatives and support the company’s long-term growth.”

As vice president of global sales, Grubb will be responsible for driving sales strategy, expanding market presence and fostering a culture of collaboration and excellence within the sales team.

For more information about SVT, TruAudio, and VSSL, please visit soundvisiontech.com