Rotel has nearly 60 years in the industry, known as an audio and video electronics brand. With the purchase, Sumiko’s goal was to complement its current business portfolio and brand roster, extending customer reach with the addition of a wider range of products and price points.
“We are thrilled to add the amazing Rotel line to our brand portfolio,” states Jeff Poggi, president and CEO of Sumiko. “We are excited to work with the talented group of likeminded, passionate music lovers at Rotel. The Rotel brand enables us to offer more value to both our specialty retailers as well as our fast-growing custom installation dealers.”
“Rotel welcomes the opportunity to work with Sumiko in the U.S. and Latin America to service our family of current and new customers,” says Peter Kao, Rotel General Manager and member of the Rotel Family. Kao continues, “Building on Sumiko’s dedication, passion for audio and exceptional collection of brands, we are confident in maintaining our commitment to excellence as a family-owned-and-operated company.”
Sumiko will begin U.S. and Latin America distribution effective June 1, 2020, and all Rotel products will be available through authorized dealers.