Dayton, OH, May 25, 2016– STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the addition of Jeff Griffin, as EVP of Retail Media Networks, to the STRATACACHE Team.
Griffin brings more than 25 years of experience in brand and sales management at both Fortune 50 CPG and emerging-media companies. In this newly created position, Griffin will focus exclusively on business development within the managed network services area. Building momentum in winning large scale, commercial media networks will be a key priority.
“Jeff will be a great addition to the team and will have a substantial impact on helping drive new wins and further STRATACACHE growth,” says Chris Riegel STRATACACHE CEO. “With extensive merchandising experience from his time at Kellogg’s, Nabisco, Nestle and P&G, Jeff brings key insights to the STRATACACHE team on the merchant point of view in the retail space as well as recent mobile and beacon experience from his time at InMarket.”
Prior to joining STRATACACHE, Griffin led the creation of the world’s largest digital place-based media network with over 150mm weekly viewers across 2 continents, the world’s largest mobile proximity network at retail reaching an audience of 2mm+ daily shoppers, and the nation’s first national beacon-enabled digital place-based network. He was also a co-creator of the original shopper insights behind Google’s ‘Zero Moment of Truth’ for IPG Shopper Sciences.
Additionally, Jeff grew North American brands for Nabisco and Kellogg’s in Marketing and for Nestle and P&G in Sales Management.
“STRATACACHE is one of the most successful digital OOH companies in the industry today, and I am thrilled to join the team. I look forward to leveraging my deep experience in mobile and retail to further develop and deploy scalable in-store shopper engagement solutions across Food, Drug, Mass, Club, C-Store, Value, and Consumer Electronics channels.”
Jeff holds a Bachelor’s Degree in Media & Journalism from the University of North Carolina and an MBA from Michigan’s Ross School of Business.