Starin, The Farm AV and Toolfarm will now operate under the global Midwich brand. The company says this strategic alignment reflects the unified vision of these organizations.

Bobby Swartz, CEO of Starin, who will remain CEO of the Midwich US business said, “This is an exciting new chapter for Starin, The Farm AV, and Toolfarm. This alignment allows us to leverage our combined strengths, expand our capabilities, and deliver even greater value to our partners and customers. As part of a global leader in AV and technology solutions, we are uniquely positioned to drive innovation and support the growth of our industry. With our scale and expertise, we can help our partners innovate, grow, and unlock their potential – all with one trusted company.”

Midwich will continue to focus on building profitable revenue and market share across three hardware technology growth pillars in the US: Unified Communications & Collaboration (UC&C), Media & Entertainment, and Integrated Audio.

“We are thrilled to officially bring the Midwich brand to the United States, marking a significant milestone in our journey as a global leader in the AV industry. The U.S. market is not only pivotal to our strategy but also presents unparalleled opportunities for innovation and growth,” stated Tom Sumner, chief strategy officer, Midwich Group & CEO, North America. “With Starin, The Farm AV, and Toolfarm now united under the Midwich name, we are poised to deliver even greater value to our partners through our expertise and commitment to excellence. This represents the next exciting stage in our group’s branding, and we look forward to deepening our presence in one of the most dynamic and influential AV markets.”