Stampede announced Thursday that its operations in the United States, Canada and Latin America are rebranding as Exertis, aligning with other DCC Technology-owned companies around the world.

According to President and CEO Kevin Kelly, going forward the newly renamed company will, beginning with Exertis ProAV, operate a series of specialist Exertis brands focused on the ProAV and mobile living channels.

“This is the beginning of a well thought out and financed strategy to reshape the landscape of 21st century distribution and supply chain management in ways that create significant new value for our manufacturer and reseller partners,” he said.

According to Exertis International Managing Director Clive Fitzharris, “Today marks the completion of a global strategy to align all of our businesses under the Exertis brand. Stampede is now aligned in name with the rest of our businesses around the world. As such, Exertis is now the brand of the future when it comes to value-added specialty technology distribution and supply chain support wherever our customers do business anywhere in the world.”

“Each of these markets has unique business requirements that only Exertis will be able to meet, locally and globally, by providing specific products and solutions tailored to each specialist market,” Kelly said. “This move signals the start of an exciting new era in specialist focused, value added distribution on a global scale, an era built on specialists that are laser focused on targeted ProAV and mobile living categories, in addition to ongoing businesses in drones, retail and soon gaming and enterprise.”

“We can help manufacturer partners scale at an unprecedented rate with the unique combination of proactive market expertise, financial resources and supply chain solutions expertise that only Exertis can provide,” Kelly said. “Our partners can expand globally through a single efficient supply chain system and even serve global customers with one point of contact, one purchase order and one currency.”