SpinetiX has named UC Technology Partners as its manufacturer’s representative for the Northeastern United States. The firm will cover New York, Massachusetts, Pennsylvania, Maine, New Jersey, New Hampshire, Connecticut, Vermont and Rhode Island.

SpinetiX already maintains a U.S. presence through its team members and its distribution agreement with Exertis Almo. The addition of UC Technology Partners is aimed at expanding regional support and engagement with system integrators and resellers.

“The US market is strategic for us, and the high potential Northeast area is an identified growth development for SpinetiX,” said Francesco Ziliani, CEO of SpinetiX. “The strong experience in Pro A/V and IT from UC Technology Partners combined with their deep knowledge of the area and the local ecosystem make a perfect match to boost our business in the region.”

“We share a common vision with SpinetiX,” said Aaron Chisena, co-founder of UC Technology Partners. “We are building connections and bridging solutions to our customers and the SpinetiX complete digital signage solution is a natural fit within our portfolio and for the premier system integrators we serve in the Northeast.”

Rob Leclerc, co-founder of UC Technology Partners, added, “The different components of the SpinetiX solution featuring the award-winning Digital Signage as a Service (DSaaS) offering will enable us to bring added-value commercial consultative assistance and product support to the channel ecosystem for long-term success.”

SpinetiX’s DSaaS platform has expanded in recent years to meet evolving demands in the digital signage market. The company and UC Technology Partners will now collaborate to deliver those solutions to system integrators across the Northeast.