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Behind the Stand at ISE 2025: An Interview With SpinetiX’s Francesco Ziliani

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Behind the Stand ISE 2025 SPINETIX

Welcome to this series highlighting some of the manufacturers and brands that will be featured on the show floor at ISE 2025. As we gear up for the event, we wanted to share a preview of what these companies are bringing to the table — from new products to insights about their focus for the show. These conversations offer a closer look at what you can expect and a chance to get to know the people behind the brands before the doors open in Barcelona. This interview is with SpinetiX’s Francesco Ziliani, CEO.

Q: Why is SpinetiX exhibiting at ISE this year?

A: Exhibiting at ISE has now become a tradition at SpinetiX. It will be our 19th edition! The show is the right place for us to engage with new potential customers and partners as well as meet with our existing ecosystem. Making long-standing valuable partnerships and relationships is at the core of our DNA, and ISE is a great place to kick-start the year and showcase our latest innovations. We are calling 2025 the “Year of Widgets” at SpinetiX because these dynamic data-driven tools, which lie at the core of our solution, unlock the true potential of digital signage with real-time interactivity and immersive experiences that go beyond the typical digital signage that you see at ISE. I believe that this is where true innovation is happening – unlocking data in ways that make signage more relevant and impactful.

Our goal is ultimately to demonstrate how data-driven signage helps organizations better engage their audiences.

Q: What trends do you think we’ll see on the show floor, and how is your company positioned to capitalize on these opportunities?

A: At SpinetiX, we believe the industry is ready for deeper interactivity and immersive experiences that go beyond simple playlists of content. Data integration has become a big differentiator and is a powerful way to reshape how organizations of all sizes communicate and engage with their staff and customers. What we aim for is really to transform everyday data from everyday tools and systems into real-time impactful experiences that inform, inspire, and protect everyone involved.

Our Complete Digital Signage solution is actually perfectly positioned to make this vision a reality.

Q: What new products or solutions are you showcasing at ISE, and how do they address current industry challenges?

A: Our approach is centered on delivering ease of use and peace of mind for our customers while offering advanced features and capabilities for integrators to respond effectively to the evolving needs their customers have. Innovations we showcase at ISE on all components of our complete solution translate this vision.

We are particularly excited about SpinetiX ARYA™ CMS, which with its latest features, now makes it remarkably simple for anyone to create and schedule stunning content — even for more complex setups like video walls.

Elementi software adds advanced content authoring capabilities for integrators. It enables the creation of custom-made data-driven, immersive and interactive experiences enabled by widgets and high integrability with third-party technology. Our collaboration with Q-SYS is the perfect example, allowing control systems and devices to trigger specific signage content to deliver the ultimate experience. We have, in addition, recently made Elementi even more integrated with SpinetiX ARYA to unlock the potential of digital signage with unlimited applications and scenarios.

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Alongside SpinetiX ARYA CMS and Elementi software, we are excited to showcase the new iBX440 – the purpose-built 8K player naturally designed to simplify video wall deployment. It features four perfectly synchronized HDMI outputs, an Intel® Core™ processor, and our in-house DSOS™ operating system – all working seamlessly with the intuitive video wall wizard integrated directly into SpinetiX ARYA.

Q: How is your company expanding its global presence besides exhibiting at ISE 2025?

A: SpinetiX continues to broaden its global reach with strategic partnerships with top-tier industry players, which brings tangible benefits to our customers. Our collaboration with Q-SYS, for example, allows us to tap into a new network of system integrators who are passionate about AV control systems enabling them to deliver immersive and interactive experiences with signage and really driving innovation in the field.

On the other hand, our commitment to a two-tier indirect business model has been in our DNA and fundamental to our growth since the very beginning. It has allowed us and continues helping us build a strong, trusted ecosystem of certified dealers and distributors around the world while making sure that every SpinetiX customer, no matter the location, benefits locally from the same high level of support, service, know-how, and cutting-edge solutions that define the SpinetiX experience.

Q: Why should ISE 2025 attendees visit your booth?

A: Guests on our booth can expect a fully immersive experience. We are typically spotlighting how integrators can bring together data-driven signage widgets with gesture recognition for real-time polling. To illustrate this, we dedicated a part of the booth to demonstrating how Q-SYS control systems can be integrated within a corporate campus scenario, combining control systems and interactive signage. Our goal is for visitors to leave inspired but with tangible ideas on what’s possible for their projects.

We will also feature live demos of the new iBX440 player in action, illustrating how easy it is to set up and manage video walls.

And you don’t want to miss the Happy Hours on our booth, where you can join our team for a drink and discuss your next project with us from 4:30 pm to 6 pm on Wednesday, February 5. Join us on our booth: 4R400!

Q: Anything else you’d like to add?

A: If you are coming to ISE, you don’t want to miss our free Hands-On Training session. Join us for an exclusive hands-on experience with our “magician of widgets” who will share with you best practices on everything from data integrations to advanced visual effects. We are treating you to a free meal, and because our morning sessions run before the show, you can still catch every moment of ISE afterwards. Seats are limited, so we encourage everyone to register early. Learn more about our training and register here: www.spinetix.com/ise

I will also be speaking at the Smart Building Summit at ISE on Tuesday, February 4, at 5 p.m., located in CC5.1. I will discuss how SpinetiX technology contributes to turning a new business and events building in Switzerland into the smartest building in the heart of Europe. The building is called Millennium, and it also happens to be the SpinetiX global home base. It’s a success story not to miss!

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