SpinetiX just announced the appointment of George Preston as vice president of sales North America, effective immediately. In his new role, Preston will lead the implementation of SpinetiX’s strategy in the territory. Preston brings with him 15 years of experience in the digital video space, with 10 of them at SpinetiX. His tenure at SpinetiX includes periods in Asia Pacific, Europe and most recently North America, where he has been responsible for SpinetiX’s channel sales and business development activities across the region over the past four years.

Preston will be supported by Dale Wait, appointed as Western Region Sales Manager. In this newly created position, Wait is now responsible for channel sales and business development activities for the Western region of the United States and will be a dedicated resource located out of Phoenix, Arizona, to assist the company’s channel ecosystem across the Pacific and Southwest regions. Dale has an engineering background and has been working in technology related positions for over 30 years. Much of his experience has been focused on display solutions including collaboration, videoconferencing and digital signage solutions during his tenure at InFocus, NEC and a SpinetiX digital signage distributor prior to joining SpinetiX directly.

“I am delighted to have Dale joining my team and bringing his extensive experience to us here in the USA,” said Preston. “Both Dale’s sales and technical expertise will be a great asset to the Pro A/V dealer ecosystem.”