Hergiswil, Switzerland — 27 February 2017 — POS is gearing up, and increasingly focusing on the digitization. Together with its partner Axis Communications, SpinetiX will present new and innovative concepts at EuroShop 2017 to support this trend with solutions based on digital signage and IP video.
Digitalization does not stop in the store, on the contrary, it gives retailers the chance to bring their customers back to the stores and offer them an exclusive shopping experience without sacrificing the comfort of the online world. Online customers reveal with each click all about their shopping habits and preferences. On the other hand, in-store customers are regarded as the largely unknown, with hardly any data available. The developments in the field of in-store analytics help to determine important information about the visitor behavior. These data can be used to improve business performance indicators in the retail, and to generally optimize the offering to the customer according to respective needs.
Axis provides intelligent security solutions for the protection and security of people, businesses and institutions. The goal of Axis is to contribute to a secure, stable world. As market leader in the field of network video, Axis ensures the technical progress in the industry through the continuous development of innovative network products. Jointly SpinetiX and Axis Communications have developed and successfully launched digital signage solutions fit for real-time digital retail.
In this way, the in-store customer experience and advertising can be designed and adapted real-time effectively and dynamically. The solution is complemented with Axis’ event triggering. SpinetiX HMP player handles incoming event information directly from the IP camera to automatically change the screen content. For example, every 10th visitor triggered by the connected people counter can be rewarded. The solution fits shops of any size and is scalable for any number of screens or number of shops.
To showcase the full power of digital signage for retail, SpinetiX design and engineering teams have created all digital signage content for Axis Communications stand at EuroShop. SpinetiX has taken an integrated and fully synchronized approach to digital signage including LED, mosaic video wall as multiple individual screens, all powered by SpinetiX HMP350 players. All content has been created with Elementi, SpinetiX digital signage software.
SpinetiX can be found at Axis Communications Stand #E18, Hall 6 at EuroShop 2017. EuroShop will take place in Düsseldorf from 6 to 9 March 2017. More information can be found at spinetix.com.