SoundTube Entertainment Partners with Blitzkrieg AV for Regional Distribution in South India


LENEXA, KANSAS, USA – May 23, 2023 – SoundTube Entertainment, who revolutionized commercial audio distribution nearly thirty years ago by creating the open ceiling category of pendant speakers, is thrilled to announce a new strategic partnership with Blitzkrieg AV, a leading pro audio distributor headquartered in Bengaluru, India. This new alliance promises to deliver superior audio experiences with local inventory and support to the rapidly growing Indian market.

Blitzkrieg AV, founded in 2018, brings over fifteen years of robust experience in sales, consulting, system integration, and distribution to the partnership. With a deep understanding of the pro audio market, both technologically and geographically, Blitzkrieg AV is uniquely positioned to help SoundTube extend its reach in India. The company has a strong track record of successful partnerships with major AV brands, offering comprehensive pre-sales, design, post-sales, and product service support.

“Blitzkrieg AV has distinguished itself as a hub for partners to experience and test products in person in their extensive showroom. Their commitment to keeping critical spares and standby equipment on-hand for mission-critical installs offers our partners the confidence to focus on other areas of their businesses,” said Mr. Mitul Soni, Techno Commercial Lead, India for SoundTube.

“We are excited to expand SoundTube’s industry-leading, innovative audio product lines in India,” said Mr. Keerthi, representative for Blitzkrieg AV. “This partnership aligns with our vision to deliver the best in audio technology to our customers. We look forward to a fruitful relationship with SoundTube.”

SoundTube’s innovations have impacted the commercial audio industry by drastically improving audio quality, aesthetics, and ease of installation. With its innovative, uniquely value-creating product line, SoundTube is confident that this partnership with Blitzkrieg AV, known for its passion to deliver high-quality, cutting-edge audio systems, is the perfect match for the south Indian market. Together, SoundTube and Blitzkrieg aim to create a sustainable and growing business, delivering superior and innovative commercial audio experiences in the Indian market.

About SoundTube and MSE Audio

Since 1996, SoundTube Entertainment has been a leader in commercial audio by continuously innovating and focusing on the needs of its customers. From creating the industry standard categories for pendant speakers, 360° sound, and IP-enabled PoE powered speakers, SoundTube has significantly enhanced audio quality, aesthetics, and ease of installation for the industry.

As the first commercial speaker company to receive UL approval on all products in 2006, SoundTube remains committed to offering customizable solutions and maintaining consistency in product lines, ensuring customers have access to reliable and cutting-edge audio technology both now and in the future.

Headquartered in Lenexa, Kansas, SoundTube is a subsidiary of MSE Audio which encompasses seven speaker manufacturing brands including SolidDrive, Soundsphere, dARTS Theater, Phase Technology, Induction Dynamics, and Rockustics.

MSE Audio is one of the few vertically integrated speaker manufacturers in the US, winding voice coils and building drivers, crossovers, cabinets, and finished systems at our facilities in Lenexa, Kansas and Jacksonville, Florida.