Sound Control Technologies (SCT) just announced Kelly Perkins has joined the company as director of marketing. Perkins brings over 15 years of expertise in technology marketing, particularly for pro AV manufacturers, integrators, rep firms and consultants.

In this role, SCT says Perkins will be responsible for developing and implementing marketing strategies aimed at boosting brand visibility, generating leads and enhancing customer satisfaction. In addition, she will concentrate on making SCT’s value propositions clear, cohesive and easily digestible for customers.

“We’re thrilled to have Kelly on board to help with marketing,” said President, CEO and Co-founder David Neaderland. “I believe we have one of the most talented teams in the pro AV industry. With the right pieces already in place, this is the perfect time for Kelly to join us and help elevate SCT to the next level.”

Prior to joining SCT, Perkins held a variety of roles in the ProAV industry, most recently as the director of marketing with The Farm AV. She has spearheaded marketing strategy for technology manufacturers, integrators, rep firms and startups including Vaddio, AVI Systems, Kinly and a variety of others as CEO of Kelly Perkins Consulting.

“I’m really looking forward to enhancing the visibility of the SCT brand by building on the company’s history of innovation, expanding product portfolios, and strong customer trust,” said Perkins. “The SCT team is full of incredibly talented people who are genuinely dedicated to creating products that meet customer needs. I’m excited to help share their story with the world – this is gonna be fun.”

She helped build the Ignite AV talent recruitment initiative – a passion project to which she still contributes as a volunteer. In addition, she volunteers for SAVe (Sustainability in AV) and the AVIXA Women’s Council Dallas.