Sony Professional Europe Adds Henrik Breda as European Sales Director

sony henrik breda

Sony Professional Europe announced the appointment of a new european sales director, Henrik Breda. Henrik will be responsible for the continuous development of Sony’s distribution and channel partners whilst implementing and further optimizing the Professional Display & Solutions European mid-term sales strategy for B2B segments like Retail, Transport, Corporate and Education. Henrik already has an extensive career in sales, with over 20 years of experience in the sector in various leadership roles. With his vast comprehension of the sales industry, he has the knowledge and experience to be able to lead, build and drive forward Sony’s high-performing sales team.

When asked about his new role, Henrik said: “Being able to work for such a recognizable brand as Sony is an ideal place to further promote and strengthen my knowledge in Sales. Furthermore, to join Professional Displays and Solutions Europe at such a pivotal time, being aware of Sony’s vision and growth plans in this industry, is an exciting opportunity to contribute with my skills and expertise. I’m looking forward to joining a committed and enthusiastic team who will drive the business forward.”

The Head of Professional Displays and Solutions, Rik Willemse, also commented on the appointment of Henrik’s new role, saying “In addition to Henrik’s extensive experience in the role and industry, his personality and drive is just what the company needs to advance the PD&S division to the next level. His library of knowledge on sales and the industry is highly sort after and imperative in our continued growth journey. A very warm welcome to Henrik in his new role!”