In honor of Earth Day 2023, rAVe [PUBS] has partnered with Commercial Integrator to explore sustainability in ProAV. We sat down with Rich Ventura, vice president PDSA, at Sony Electronics. to discuss the company’s sustainability efforts in 2023.

rAVe: Tell us why your company is passionate about sustainability.

RICH VENTURA: This is a core [value] to Sony. Sony Group is implementing a long-term environmental plan called “Road to Zero”, which aims to reduce our environmental footprint to zero by 2050. As part of this, we established the “Green Management 2025” environmental medium-term targets that will take effect from FY2021 through FY2025. In aim to realize a future filled with emotion, Sony Corporation is accelerating efforts such as the introduction of recycled plastics, the reduction of product power consumption, the elimination of plastic from the packaging of newly-designed small products and the introduction of renewable energy.

rAVe: Can you give us an example of concrete efforts your company is making to be more sustainable?

RV: From a technical perspective our focus on reducing power consumption on our newest generation CLED portfolio, decreasing overall carbon footprint with our Pro Bravia lineup, the eco dashboard on our Pro Bravia displays, our full array local dimming of the lighting on the Pro Bravia displays which reduces power consumption, the use of Sorplas on many of existing and all of our upcoming Pro Bravia displays and focus on reduction of e-waste by eliminating components in our boxes.

From a packaging perspective: reduction of ink on outside boxes, focusing on zero polysterene foam where possible and cutting CO2 emissions by focusing on smaller/lighter packaging.

rAVe: What sustainability efforts are you planning to implement in the next year?

RV: We will have a continued focus on lower power consumption, continued reduction of ink usage, reduction of extra non used parts in the boxes, etc.

rAVe: Can you give a long-term overview of your sustainability plan?

RV: Our road to zero sums everything up nicely. You can find it here. Road to Zero is Sony’s global environmental plan, striving to achieve a zero environmental footprint throughout the life cycle of our products and business activities. Road to Zero sets a series of specific goals based on four environmental perspectives and six product life cycle stages.

To help promote fulfilling lifestyles today and tomorrow, and achieve a zero environmental footprint, we have set goals from four environmental perspectives: curbing climate change, conserving resources, controlling chemical substances and promoting biodiversity.

All products have an environmental impact throughout their life cycle, from the moment resources are exploited through production, distribution, use and final disposal. To fulfill our responsibility at all times, Sony divides product life cycles into six stages, each with the specific goal of achieving a zero environmental footprint.

rAVe: Anything else you’d like to add?

RV: You can find more information about sustainability initiatives here.

This sponsored content was created as part of a paid partnership with Sony Electronics. The contents of this article are entirely independent and solely reflect the opinion of Sony Electronics. In lieu of payment to rAVe or Commercial Integrator, Sony Electronics made a $2,000 donation to SAVe AV.