If You Missed Sony at InfoComm 2022, Here’s What You Missed: My Review of All Things Sony!

GK Show Highlights Feat Image SONY

Sony not only had one of the biggest booths at InfoComm 2022 but, also one of the largest new lineups of products not seen by most #AVtweeps. Although much of the new gear was launched pre-InfoComm, thanks to the pandemic, most people in AV hadn’t seen it up close and there were nearly no videos of the new stuff aimed at the UCC, Digital Signage and traditional AV markets.

However, I had a chance to spend over two hours in the company’s booth at InfoComm 2022 last month in Las Vegas and I helped shoot over 12 videos of the aforementioned lineup — including leading a booth tour that covers the entire experience. If you missed Sony at the show, this is the video you should consider watching first. It will give you an idea of what it was like to walk through the expansive collection of new Sony AV gear!

 

 

In addition, I was also asked to lead a digital-signage-focused panel held inside the booth. It was watched by hundreds online and it was standing-room-only while the panel was happening! (Signage was one of the hottest trends on the show floor and one of the key reasons the AV market is doing well; signage is helping re-open the world following COVID-19.) Here’s that entire panel below: Watch if you want to understand where the digital signage market opportunities are for the rest of 2022:

 

 

Next, I’d check out this video on Sony’s UCC solutions, led by Sony’s own Kianna Pompa, who introduces you to the new Cisco Room Kits as well as new MS Teams and Zoom-certified partner solutions to the BRAVIA SoC displays:

 

 

And, you can’t do UCC without cameras. Sony used InfoComm to debut an awesome new USB-based camera that can also be connected via HDMI (or stream directly from and are PoE+) that are all native 4K. Here’s a great overview of the new SRG-X40UH:

 

 

Sony has a long history and heritage in video quality. Nearly everyone in AV has a Sony TV at home and we all know why. Its video processing technology is legendary, and it’s integrated into its line of BRAVIA displays — from 32”-100” (yes, Sony has a 100” LCD) — all with SoC so you can generate (or manage) signage connect from inside the display without the need for an external media player. The video below explains the entire 4K resolution lineup:

 

 

While I was there, I ran into rAVe [PUBS] managing editor Steph Beckett, who was interviewing Sony’s B2B vice president, Rich Ventura. This is an interview you don’t want to miss — it hints at some new stuff to come:

See related  Looking Back at InfoComm 2022 Ahead of InfoComm 2023

 

 

If you took the time to watch that interview, you likely noticed the giant microLED wall behind Rich and Steph — all made using Sony’s famous CLED technology. And, about a year or so ago, Sony brought its CLED to the ProAV install market with the new B and C series options — B for brightness and C for contrast. So, if you’re looking for LED in retail, meeting rooms, corporate lobbies or video wall applications, here are two videos explaining which CLED to choose:

To understand the the B-Series, watch this:

 

 

And, here for the C-Series:

 

 

The Sony C-Series won a 2022 Best of InfoComm Award for “Best New MicroLED Solution,” too (beating out Samsung).

Sony was one of the first companies to introduce an LCD projector well over 20 years ago. Its entire lineup is both 3LCD and laser-based now. The company is taking aim at nearly every projection application from digital signage to classrooms, meeting rooms and even large venue installs. First, for the corporate and .EDU markets, here’s the lineup you should consider. I should also mention that this series of projectors also won the 2022 Best of InfoComm Award for “Best New Meeting Room Projectors:”

 

 

One of my favorite products in the booth was Sony’s new native 4K resolution 10-lumen LCD projector, the VPL-GTZ380/P. Here’s the video on what will likely become a favorite for every large lecture hall on a college campus:

 

 

Last but not least (product-wise): It’s no secret that one of my favorite products in AV is the Sony EDGE — technically, the REA-C1000 Edge Analytics Appliance With AI-Based Video Analytics. This thing is literally five products in one — I don’t understand why every classroom or boardroom doesn’t have one already installed. It’s like the Swiss Army knife of AV processors. Seriously, watch this and tell me you don’t love this product:

 

 

Finally, I want to draw your attention to two more things that I think are worth reviewing. Pre-InfoComm, I wrote an in-depth overview article on everything Sony had planned for IC22. That piece includes direct links to Sony’s website to every product mentioned and it explains Sony’s theory on why it added an Android-based SoC into the BRAVIA displays. In addition, watch this final video about how this update leads Sony monitors to be able to do a bunch of other things, thanks to a host of partners building apps using the SoC. Check it out below: