Sony has announced the opening of eight new Crystal LED showrooms across Europe to bring its visuals and immersive experience to life for a wide audience. The showrooms will allow visitors to immerse themselves in the full potential of Crystal LED and observe its exceptional quality in person.

LED Product Manager, Jee Hee Lee, comments “The Crystal LED deserves to be showcased. Its seamless image on such a large scale is a spectacular experience, we want to share this with as many people as possible and look forward to opening these spaces up over the next few months.”

The eight showrooms will be installed with Sony’s latest generation of Crystal LED displays, the BH-series, which harnesses the latest advances in Sony’s high-efficacy LED driver technology. The BH series delivers large-scale, bright, pixel-perfect images bursting with rich vibrant color, even when in brightly lit spaces.

“The Crystal LED is something here at Sony we are particularly excited about and want to make accessible for all to see and get to experience. These showrooms are the perfect opportunity to do so,” comments Rik Willemse, Head of Professional Display and Solutions Europe. “The eight showrooms will proudly showcase the Crystal LED and present the capabilities of the display.”

In the U.K., audiences can visit the immersive showroom at the country’s largest multi-brand experience centre, the PSCO Innovation House in Bracknell. The new showroom is equipped with the latest generation BH 1.5mm Crystal LED display, meaning viewers can experience the “extraordinary quality and unrivalled clarity of the technology’s visuals like never before.”

The seven other European partnership showrooms opening are:

• Technicongres, Fontanivent Switzerland
• Visioncube, Warsaw Poland
• Altinova, Ankara Turkiye
• Trison, Madrid Spain
• Stim, Milan Italy
• AVISTIC AS, Oslo Norway
• Atea Norway AS, Alesund Norway