At CES, Sony announced a new 4K (4096×2160) ultra short throw projector, the LSPX-W1, which utliizes an SXRD display type and laser light source. It can create an image from 66 inches up to 147 inches, offers four HDMI inputs and consumes only 0.5 watts of power in standby mode (or 520 watts while in use). It’s 3D ready, though it doesn’t come with 3D glasses — you’ll have to buy that accessory separately.

The LSPX-W1 is also the first Sony product being released as part of Sony’s new “futuristic user interface concept,” called Life Space UX. It’s also an attractive projector, more closely resembling modern piece of furniture than something electronic. It also comes with two wireless 40-watt speakers in the same style.

Sony has now announced pricing on the unit, which has an MSRP of $50,000. It isn’t available yet, but Sony is accepting pre-orders. More information is here.