Something Corporate Uses Christie MicroTiles LED in Headlining Reunion Show
Christie MicroTiles LED took the stage with Something Corporate during the band’s headlining reunion show at Las Vegas’ House of Blues on Oct. 20, and their main stage performances at the Las Vegas Festival Grounds on Oct. 21 and 22 as part of the When We Were Young festival. Vocalist and pianist Andrew McMahon performed on a piano fully wrapped in Christie MicroTiles LED, which displayed images and lyrics from the band’s catalog. Kevin “Clutch” Page, principal of Procraft Media, who is also the bassist in Something Corporate, led the integration of this project.
The late-90s and early 2000s alt-rock band Something Corporate returned to the stage after a 13-year hiatus. The performances also marked their first shows in 20 years with the band’s original line-up.
Bassist Page recalls the history of the band and how they vinyl-wrapped McMahon’s piano with album artwork and song lyrics from the band’s sophomore record, “North.” Clutch had a new idea for the band’s reunion: to display the artwork and lyrics from the band’s albums using LED wrapped around the piano. “I threw it out there and didn’t know if it would stick. And then people got excited about it,” said Page. “A lot of this is a nostalgia thing for the fans that have been around for 20-plus years, and we wanted to bring something special for them.”
The next step was to figure out how to wrap the piano and how much of it to cover. “I first thought it was just the downstage edges [the parts of the piano that are closest to the audience] that people would see, and then we realized we’d have image magnification with cameras moving around to broadcast the performance up to the large screens that are left and right of the stage.”
As a result, Page and McMahon wanted to encompass as much of the piano as possible. “I grabbed the tape measure and started doing some math to figure out how I could pull it off.”
The solution? Christie MicroTiles LED.
“I don’t think we could have done it with another product because the form factor of MicroTiles LED is a lot smaller than other solutions on the market.”
At 1,000 nits, Christie says MicroTiles LED was also bright enough to stand out on stage during Something Corporate’s daytime performance at the When We Were Young festival.
Christie says its MicroTiles LED incorporates “the latest in LED display technology and advanced mechanical design.” Proprietary Click-n-Go tiles are cabinet-free and can be arranged in “near-limitless” ways, including 90-degree inside and outside corners.
Page and the team from Procraft Media worked closely with Christie to design the wrap-around MicroTiles LED display.
“We built a 3D model of the piano to ensure the tightest fit possible before we started fabrication,” said Clutch.
The tiles are mounted on the piano’s custom wooden and aluminum frame with the controllers, which can control and power up to eight tiles, and cabling hidden between the frame and piano.
“This was a challenging endeavor, but I also learned a lot about the mounting sheets and methods for MicroTiles LED,” said Clutch.
Despite concerns about transporting, disassembling and reassembling the piano for the show, the performances were a great success.
Something Corporate will use the MicroTiles LED piano for two headlining shows at City National Grove of Anaheim on Dec. 30 and 31 in Anaheim, California.