It’s Social Marketing — A Blog Series
Hello, readers!
My name is Kayla Blevins, and I’m a senior public relations major at the UNC School of Media and Journalism. After taking Gary Kayye’s “New Media Technology and Its Impact on the Future of Advertising, Marketing & PR” and “Branding of Me” classes last year, I’ve discovered my passion for writing and developed an interest in the ever-changing media industry, particularly in the area of social marketing.
The business world — especially the AV industry — has strong potential to incorporate social media into its everyday affairs… IF used correctly. Ever wondered what a hashtag is, or how to effectively use one? How can an Instagram post effectively market an idea or product? What is the difference between a Facebook status and a Facebook advertisement? Follow me during this blog series, “It’s Social Marketing,” to learn everything you need to know (and more) about being a successful social marketer in the industry.
More Stories Like This
How to Influence Without Being an Influencer
By Rob Voorhees Exertis Almo Way back in 1999, while working in consumer electronics retail, I caught the competition bug with my co-workers. It began innocently enough — making sure I was always on time for my shift, stayed slightly later to help unload a truck, made sure my sales were always at the top, […]
Social Media Recap: Aurora Calls Out Crestron in Recent Marketing Email
If you’re a true #AVtweep or if you’re someone who frequents LinkedIn somewhat often, you may have seen the screenshot below from an email from Aurora. According to the email, Aurora‘s VPX 1GBPS AV-over-IP solutions claim to be the “solution for Crestron NVX lead time issues.” The email also says Aurora’s solution can perform everything […]
AV Industry Social Media: Quantity vs. Quality
AV marketing professionals spend countless hours pursuing more reader likes, more engagement, more content, more metrics and frankly more of the same in a never-ending hype cycle. Social media is merely another function where marketers are stuck in tactical due to feeling the pressure to produce something — anything — in order to somehow drive […]