“Buying groups provide unique benefits to Partners, and we are excited to now be a part of all four major CEDIA U.S. organizations,” said Greg Simmons, Snap One vice president of industry partnerships. “Azione, HTSA, HTSN and ProSource each help their members strengthen their business development skills, promote best practices and host focused annual or bi-annual events. We always strive to support and assist the most integrators we can, wherever they source our products.” All four partnerships will help the company to support more Partners and ensure products are available through whatever procurement channels they prefer.
Buying groups are membership-based organizations that provide custom integrators with access to leading vendors, technologies, educational opportunities, programs and industry events. Snap One says the buying groups represent nearly 1,300 top-performing integrators, making them important partners and an integral part of the company’s marketing strategy.
“Based on my experience as an integrator, I know very well how buying groups can help grow a business, provide educational opportunities and offer chances to meet with non-competing peers,” Simmons said. “We see great value in each group’s annual or bi-annual events, where we have a chance to meet with our Partners and ensure each and every one is satisfied with our products and services.”