SNA Displays is celebrating 10 years as the only LED manufacturer headquartered in the heart of Times Square. The company’s main office is located at 1500 Broadway, a landmark Midtown Manhattan skyscraper that’s been central to the area’s digital evolution.

“It’s hard to believe that one of the world’s most iconic places in video technology has been home to us or more than 10 years now,” said Dennis Hickey, president of SNA Displays. “In the beginning, we leaned on our Times Square presence and identity heavily, and that was a major benefit to us in a highly competitive landscape. We’ve experienced so much growth since then and now our expertise and footprint extend to dozens of verticals and specialties. But Times Square is still home, and you can’t beat being able to look out of your showroom window to a sea of your own outdoor spectaculars.”

Over the past decade, SNA Displays has installed approximately 150,000 square feet of LED video in and around Times Square, including some of the most prominent skyscrapers in New York City. Several of the company’s LED mega-spectaculars span about 20,000 square feet, and SNA Displays has built the highest-resolution LED display in Times Square history — three times.

1500 Broadway has long been a hub for high-profile tenants, including ABC/Disney, NASDAQ, Starbucks, Shanghai Construction Group America and Essence Magazine. Since the late 1990s, the building has played a key role in Times Square’s transformation into a flagship destination for digital-out-of-home (DOOH) media and remains a visual anchor of the city’s most recognized skyline.