SNA Displays Brings Multi-Sensory Rainforest Exhibit to Life in Dallas Zoo

Dallas World Aquarium DWA case study 1The Dallas World Aquarium (DWA) is an interactive jungle and aquarium that welcomes thousands of families, students and researchers to its facility each year. DWA recently completed construction on its newest exhibit, the Cloud Forest Trek. The third-floor rainforest attraction is a multi-sensory experience featuring a three-toed sloth from Costa Rica and the Southern Pudu, the world’s smallest species of deer. The exhibit also highlights numerous threatened frog species from the Andean cloud forests in Colombia, Ecuador and Peru.

The zoo collaborated with SNA Displays to create a wall-to-wall, floor-to-ceiling LED video screen that simulates a real-time rainforest experience that transitions from day to night. SNA Displays manufactured the large format video wall that features curated, high-resolution footage of the South American rainforest where the aquarium has ongoing conservation efforts.

“I wanted our guests to get lost in the rainforest,” said Daryl Richardson, the aquarium’s founder. “The video wall brings to life the exotic beauty of the rainforest and, paired with the natural elements in the Cloud Forest Trek, creates a truly panoramic experience.”

Dallas World Aquarium DWA case study 2The technology, which stands nearly 25 feet high and 52 feet wide, comes from SNA Displays’ BOLD Interior series of LED display products. The video display features a pixel pitch of 4.0 millimeters, has a resolution of 1,890 x 3,960 pixels and comprises just under 7.5 million total pixels.

“I can honestly say this is the first time I’ve been involved in integrating our display technology within jungle foliage,” said Nicole Rotyliano, project manager for SNA Displays. “This LED technology blends seamlessly with the rainforest environment and really provides visitors with an immersive visual experience. With the ability to show realistic scenic backdrops for the animal habitats, the depth of field provided to visitors is absolutely stunning.”

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Audiovisual integration and installation assistance was provided by Ford AV, a leading commercial integrator of AV technologies.