Do you feel like you’re missing out on social media? Or do you think it’s just a passing fad? Everyone’s been talking about it lately, and we’re sure you’re wondering if there’s value in it for you, as a B2B enterprise, an AV dealer. Well, there is!
Social media has real value to you as a way to build your brand and authentically communicate with your customers and industry colleagues. However, social media takes commitment. You have to ADD VALUE, or you just become spam! We know you may have doubts about social media, but the reality is that more and more people are using it, and if your customers aren’t on it now, they will be very shortly. You don’t want to be left behind. Gary Kayye, founder of rAVe [Publications], has been using social media for three years. He’s Twittered and YouTubed and blogged. He even teaches social media to college students at UNC-Chapel Hill’s top-rated journalism school, and partnered with top industry organizations such as CEDIA and InfoComm to bring you social media coverage of industry events. He’s had a few false starts, but also a lot of wild successes. He knows what works and what doesn’t, and now want to pass that knowledge on to you.