On Dec. 17, Siemens revealed that the company will be joined by representatives from NVIDIA, Microsoft, PepsiCo and Commonwealth Fusions Systems onstage at CES 2026 for their keynote on the presence and impact of AI in AV and surrounding industries.

Siemen’s President and CEO, Roland Busch will share the stage with Jensen Huang, founder and CEO of NVIDIA to discuss industrial AI and how reliability and responsibility will become a major topic in the consideration of adopting the technology. The two will also share future plans for their partnership and collaboration on AI integration in software, automation and infrastructure and how it translates from data centers to manufacturing.

The company also announced that several other guests who are both AV companies and consumers will join Siemens at CES.

Jay Parikh, executive vice president for CoreAI at Microsoft, will share how Microsoft is approaching AI adoption and partnering with Siemens to continue industrial innovation. Siemens also welcomed Athina Kanioura from PepsiCo to talk about operation reconfiguration and reconsidering value creation in keeping up with technology advancements with the growing presence and capability of AI. Bob Mumgaard from Commonwealth Fusion Systems will address commercial fusion’s growing presence as technology grows and changes, as well as consider possible challenges and opportunities that accompany the new state of the industry.

Siemens will also host a broadcast studio alongside AWS at CES 2026 to speak with industry leaders and consumers on their perspectives of AI adoption in the industry and world. The broadcast will take place at the Las Vegas Convention Center and will be streamed on YouTube and Siemens’ LinkedIn. The keynote conversation is scheduled to follow the CTA State of the Industry Address at 8:30 a.m. PST on Tuesday, Jan. 6, and will also be livestreamed.