Shure has announced the creation of a Strategic Alliances team focused on deepening technology partnerships and accelerating innovation across its global markets. The new group will reinforce the company’s leadership within the unified communications (UC) and professional audio sectors while expanding Shure’s technology ecosystem.

According to Shure, the Strategic Alliances team will focus on three priorities: building relationships with technology partners to enhance integrated solutions, engaging across industry forums and partner programs, and developing transformative collaborations that open new revenue opportunities and expand customer adoption of emerging technologies.

“By connecting the dots among alliances, partnerships, engagement, and ecosystem development, this team will help us capture new opportunities, scale faster, and deliver greater value for Shure and our customers,” said José Rivas, vice president and chief sales officer at Shure.

Leading the new organization is senior director Boris Seibert, who joins the company from Logitech, where he led global B2B transformation and go-to-market strategy. The team also includes members with experience from Avocor, AVer, Zoom, HP and Jabra, as well as Shure leaders transitioning into the new group.

The formation of the Strategic Alliances team marks a key step in Shure’s ongoing business transformation. By expanding collaboration with industry partners, the company aims to strengthen its role in shaping the future of UC and professional audio integration.

For more information, visit www.shure.com
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