Selling AV — Episode 126: It’s in the Way You Say It

October 11, 2021 - Radio, RTA, Selling AV,

Selling AV resized

Lately, there’s a lot of focus on the sales technique of “challenging” customers and their business decisions. I’m all for challenging assumptions, but the way you do it makes all the difference. So tune in to hear my thoughts on what to say … and what not to.