AUSTIN, TX—January 9, 2017—Screen Innovations (SI), the purveyors of innovation in two-piece projection and beyond, has announced the appointment of Michael Bridwell as Vice President, Sales and Marketing. In this newly created role, Bridwell will apply more than twenty years of marketing and sales experience towards SI’s ambitious growth goals. Effective immediately, Bridwell is already actively working with the Screen Innovations family to create unmatched experiences for SI’s present and future customers.

Having previously served as Vice President of Marketing and Home Entertainment for Digital Projection International, an Emmy award-winning projector manufacturer, Bridwell will now guide the sales and marketing strategies at Screen Innovations. This includes the multiple sales channels, marketing, communications, PR and advertising strategies for SI. Critical to this role are SI’s industry-leading personnel, as well as their unmatched product innovations, that have brought explosive growth to the company since its inception in 2003.

Bridwell will also strategize with the many associations and buyer’s groups that serve the audio/video industry’s integrator network. Additionally, Bridwell will coordinate with the consultant and designer communities to ensure SI’s services and products deliver extensive, measurable customer value.

“It’s very rare to find talent and character like Michael. What’s even more rare is to find it over and over in the incredible family we have built at SI,“ said Ryan Gustafson, owner of Screen Innovations. “Michael is made of SI DNA, and we are stoked to have him join our family and take us to the next level.”

Upon joining the Screen Innovations team, Bridwell shared, “This is a crucial moment in Screen Innovation’s history, and I couldn’t be more excited about my role.  Having admired SI’s expansion as a strategic partner, I’m now able to inject my experience, energy and insight into what is already an impressive team. Simply put, my goal is to enhance and expand the culture and ‘SI Way’ that has guided the company since Day 1.”

Michael Bridwell can be reached at michael@screeninnovations.com, as well as through the SI corporate office at 512-832-6939.