Schedule and Highlights for ISE Digital 2021

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It is now less than four weeks until ISE Digital goes live (1-2 June), bringing the AV community together again for the first time since February 2020. Whether joining online or in person at ISE@Barcelona, you can expect to leave with the tools you need to build a road map for success in the post-pandemic era.

Running concurrently with the Barcelona event, ISE Digital is a two-day festival of content where you can create your own playlist from the sessions that interest you the most. Powered by Cisco technology, ISE Digital is curated by The Next Web (TNW), AVIXA, CEDIA and ISE partners. You’ll discover all the latest news and innovations from the world of AV — from names including Presenting Show Partner KNX, Headline Partners Bosch, LANG, Panasonic and Shure, plus other leading brands including Canon, Datapath, Genelec, Lenovo, MA Lighting, Savant, Sennheiser and WolfVision. In addition, courtesy of Headline Partner ACCIÓ, you can meet some of the most exciting startups.

Gerri Elliott, EVP and chief customer and partner officer at Cisco, said, “Our new Virtual Experiences platform, powered by Cisco, gives great partners like ISE all of the tools they need to create engaging, secure and productive virtual and hybrid event experiences. We are inspired by ISE’s mission to ‘help the world get back to business’ and look forward to supporting them at this event and moving forward.”

The lead host at ISE Digital will be Anouk Vleugels, publisher at The Next Web and a self-proclaimed Digital Centaur Evangelist. As a creative tech enthusiast and seasoned journalist, Anouk has her finger on the pulse of innovation and will be joined by co-hosts Már Másson Maack, Editor of Growth Quarters at TNW, and Callum Booth, Editor of Plugged at TNW. They will present sessions from the Main Stage at the Fira and from a specially created virtual studio.

KEYNOTE SPEAKERS

Our headliners are world-class strategists who will set the tone for the program, designed to provide attendees with the tools to create a strategic roadmap for success:

  • Day 1: On the Sofa with Ventura Barba, CEO of the Sónar Festival. Tackling the tech trends you need to have on your radar and why, Ventura will explore how technology has accelerated and what’s been put on the backburner over the last 12 months. If you want to master a changing landscape and influence a new future, this is one session not to be missed.
  • Day 2: Sustainability Accelerated. On the Sofa with Tom Raftery, Global Vice President, Futurist & Innovation Evangelist at SAP. Tom will be highlighting the fact that sustainability is at the top of the global agenda and modern society is increasingly concerned with sustainability initiatives; ignoring it can only result in being left behind. Takeaways from this session will include advice on what is the perfect destination for a sustainable business.

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REPORTER ROUNDTABLES

  • Day 1: What’s your purpose? A peer-to-peer knowledge exchange on how to position your brand and service in a post-pandemic world. How important is brand purpose? Is time to evaluate the values of your business?
  • Day 2: Marketing Tactics in an Online World. Marketing tsars from AV and non-AV companies come together to talk digital marketing tactics. In the absence of tradeshows and in-person networking, how have businesses been delivering new leads and driving growth? Will the future be virtual?
  • Day 2: Workspace Planning. In partnership with HDBaseT Alliance and in association with AV Magazine, this session looks at how companies are investing in network infrastructures and hybrid workplace-safe technologies to ensure reliable operations. Join Clive Couldwell, Group Editor at AV Magazine, and guests for this insightful discussion. 

STARTUP NATION – sponsored by ACCIÓ
Hear from startups as they make quick pitches about their disruptive offerings. These are the changemakers looking to revolutionize the AV world. On Day 1, you’ll hear Smart City-related startup pitches. On Day 2, it’ll be the turn of the latest trailblazers from Gaming and Mixed Reality.

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AVIXA AND CEDIA
The Main Stage program is supported by both AVIXA and CEDIA, who will be delivering sessions covering the latest market intelligence and global trends, and taking a look at the smart technologies driving the residential and commercial marketplaces.

AVIXA on the Main Stage:

  • Day 1: AVIXA Market Projections. AVIXA shares crucial market intelligence to help AV leaders navigate new horizons. AVIXA’s analysis of global AV solution areas and vertical markets will give you a competitive edge and the data needed to steer business growth.
  • Day 2: AVIXA Regional Market Projections. Taking a deeper dive into specific geographical markets, AVIXA shares crucial market intelligence to help AV leaders navigate the markets of Western Europe, Latin America and Spain.
CEDIA on the Main Stage:
  • Day 1: Recovery – Navigating the Post-Pandemic Landscape. This panel discussion will focus on how the pandemic has affected supply chains and how to mitigate these impacts; the explosion of media offerings for the home and what the integrator needs to know to be able to deliver the best experience to the client; and how an integrator can take advantage of wellness, sustainability and assisted living – all of which have been bubbling up over the past few years.
  • Day 2: The Integrator of 2025 – What’s Next? Based on a new CEDIA white paper, this discussion covers the four segments that are of critical importance to the occupants of a residence – Presence, Comfort, Safety, Sustainability. The panellists will discuss why these four are most impactful; holistic design and why it’s so critical for integrators to learn how these segments will change in the next few years; and what specific skills are going to be most helpful to integrators.

NEWS FROM THE SHOW FLOOR

Produced in association with Inavate magazine, daily ISE News Bulletins will provide a roundup of what’s happening on the show floor at ISE@Barcelona. These insights and soundbites from exhibitors, visitors and partners will give you a behind-the-scenes glimpse into what everyone’s talking about at the Fira.

Mike Blackman, managing director of Integrated Systems Events, concluded, “The unexpected has challenged us all but there is hope and now is the time to focus on the future. ISE Live and Online is an opportunity to raise the curtain on our industry and to feel part of it again. Whether you join digitally or in person, expect to be inspired as we look forward together and get back to what we love.”

The ISE Digital platform will be available to view from May 25 and the ISE Digital event will be live on June 1 and 2. You can register here:  https://www.iseurope.org/register.