At InfoComm, Scala announced SignChannel, an offshoot of the Thinking Screen Media acquisition, a new entry-level signage software suite that is completely web-based, self-programmable and designable and is compatible with just about any digital signage media player. Scala Certified Partners can resell a discounted, prepaid annual subscription at an attractive price point. This entry-level option provides future up-sell opportunities for when the customer would like to do more. The service is expected to be available by the end of Q2.