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Scala delivers KPN’s store of the future

Sittard, The Netherlands, July 3, 2017: Scala Inc., global provider of digital signage solutions, has announced that its digital signage technology is playing a key role in KPN’s brand new in-store experience, allowing customers to explore the store as if they were physically inside the KPN website, putting discovery and testing at the centre of the customer experience.

Leading Dutch telecommunications and ICT service provider KPN worked with local systems integrator QYN to develop and bring the concept to life, rolling out Scala’s digital signage technology, including Scala Content Manager and Player.

“To create such an advanced store you really need partners you can trust and who can combine a user centric approach with advanced technology,” said Pauline Van Der Linden, strategic business developer for retail at KPN. “QYN pulled that of. With their Scala Enterprise-based solution, they have brought our store to life in a way never imagined”.

Scala’s digital signage technology supports a wider multichannel store pilot formula, built around islands of products connected to “smart” 2×4 large format interactive video walls, RFID, electronic price labels (ESLs) and sophisticated queue management, while also integrating other customer contact points such as online shopping and customer contact centres.

“In this store of the future, we were forced to stretch the abilities of technology far outside the envelope of digital signage,” said Matthijs Buijs, CTO at QYN. “The way Scala is set up makes for easy integration of triggers like RFID tags and Kinect inputs. The Scala player isn’t scared of an 8k multitouch, Kinect-powered video wall setup with multiple content layers and interactive sessions, while Scala Content Manager is used to streamline the different content channels in the store.”

KPN’s ‘store of the future’ pilot is a sophisticated IT and communications project that also includes audio technology, smart wall controls and other IT systems including climate control, all designed to maximize every aspect of contact with the customer.

“QYN has defined KPN shoppers’ needs as the starting point for all interactive communication within the KPN store,” explains Harry Horn, GM EMEA & VP Marketing Global, Scala Inc. “This has resulted in a unique, Scala driven store concept optimizing hyper targeted communication and personalized “guided selling”. KPN and QYN have clearly raised the bar for effective 1 on 1 digital shopper communication with this project.”

About Scala

Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time.

With 30 years of experience entertaining, informing and educating audiences, Scala is known globally for its innovation, and for leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. www.scala.com

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