Samsung Powers Immersive Shopper Experience at Good American Flagship Store
Samsung Electronics America is powering the immersive in-store experience at the Good American flagship store at the Westfield Century City Mall in Los Angeles. Samsung commercial LED displays installed throughout the store engage shoppers with inspiring content that highlights Good American’s newest styles, best-selling products and outfit ideas.
Launched as an e-commerce brand in 2016, Good American has “successfully led the fashion industry in championing body positivity with its premium line of size-inclusive denim, ready-to-wear clothing, swimwear and shoes.” Its flagship store, which opened its doors in June 2023, features two eye-catching Samsung Indoor Direct-View LED displays at the front entrance which showcase the brand’s latest collections featuring modern women of all sizes and backgrounds. The displayed content celebrates female confidence and empowerment while “enabling shoppers to envision themselves wearing Good American clothing.”
“From size inclusivity to employing new techniques and sustainable practices in denim manufacturing, Good American is a contemporary brand that is constantly breaking boundaries and pushing the fashion industry forward,” said David Phelps, Head of the Display Division, Samsung Electronics America. “Samsung shares this vision and works closely with retailers to help them directly engage with their customers and communicate their brand’s values using innovative display technology. Together, we are delivering high-impact content for Good American that draws shoppers into the store and empowers them to feel confident, no matter their body size or shape.”
Good American’s staple product remains its denim. As part of a continued commitment to providing quality, stylish jeans for every woman, its collection includes an extensive range of styles and size offerings—from size 00 to 32 plus. The flagship store displays the denim line along a fittingly indigo-colored wall on the sales floor. Samsung developed and installed a custom 31.5-feet-wide LED ribbon that extends across the top of the wall and presents dynamic visual merchandising content about each style’s cut, wash and level of stretch so every shopper can find their perfect fit.