Samsung and Liberty Media Partner to Bring 481-Foot Rooftop Display to F1 Las Vegas Grand Prix

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Samsung Electronics America today detailed how Samsung supported the Formula 1 Heineken Silver Las Vegas Grand Prix 2023 through its partnership with Liberty Media and Las Vegas Grand Prix, Inc. With lights out on November 18, spectators attending the race in Las Vegas or watching from around the world saw Samsung display technologies shine bright throughout the Las Vegas Grand Prix pit building, including 3 extra-large grandstand screens with a total of 3.8 million pixels, a dynamic tight-pitch display that serves as a backdrop for the entry escalator as well as a new “star” in the sky an LED display in the form of the F1 logo—the dazzling LED display that sits atop the 1,000-foot-long pit building rooftop that’s so bright, it may even be visible from outer space.

The 28,166-square-foot 10mm LED display with over 22 million pixels spans 481 feet—longer than a football field—and mirrors the shape of the F1 logo, exciting viewers watching from home as broadcasters use the sign to provide more immersive and close-up views of the race.

Samsung Aerial Display Circuit

The 1,480-square-foot 3.9mm LED escalator display is designed to create a “wow” moment as it presents stunning content using over 9 million pixels.

The grandstands were outfitted with three 941-square-foot Samsung 8mm LED displays with over 1.2 million pixels to enhance the viewing experience for all in-person attendees, ensuring that a moment of the action is not missed. The new displays feature Samsung’s latest and most advanced HDR10+ technology, with over 8,000-nit brightness, to provide the most dynamic image quality even on the sunniest of days.

The F1 Roof Top Logo, Escalator Trapezoid and three Grandstand displays feature over 33 million Samsung LED pixels and over 32,000 square feet and together, are long enough to lap the Las Vegas F1 track two and a half times.

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Samsung panoramic

“Las Vegas is primed to host an F1 Grand Prix event of the most impressive magnitude, and we are excited to deliver heightened experiences for our fans,” said Renee Wilm, Chief Executive Officer of Las Vegas Grand Prix, Inc. “Through our partnership, we are achieving this goal with the innovative technology that Samsung has brought to the Las Vegas Strip Circuit.”

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