Samsung cut the ribbon on a new Executive Briefing Center (EBC) yesterday in Irvine, Calif. and we joined to take part in the launch event. The new location is the third briefing center for Samsung in the United States behind New Jersey and New York, and the first in California.

The center itself is just over 7,000 square feet and features the full Samsung portfolio of digital displays, commercial TVs and monitors. See an interview with Technical Account Manager Kat Christopher on what visitors can expect when they visit:

8K digital signage, LED displays including the IF Series and The Wall, collaborative solutions like the Flip and Magicinfo – Samsung’s proprietary CMS are just a few of the products Samsung is showing.

“Samsung has a rich history of innovative display solutions and we are thrilled at the opportunity to showcase our technology, built for business at the new EBC,” says Mario DiAntonio, team leader – B2B technical account management at Samsung. “This world-class center will be a space where we can highlight the latest in cutting-edge display technologies, designed to drive meaningful engagement and accelerate growth in business.”

I spoke with Mark Quiroz, VP product marketing, IT B2B at Samsung, about the creation of the space and the excitement around it. We dive into the “blank canvas approach” taken in the designing of the center. See the interview here:

The Wall, a 146” modular MicroLED display, is one of the most eye-catching products in the center. Chris Simpson, senior business development manager spoke with me about the product in this interview:

Samsung plans to host customer meetings, large events and workshops at the new EBC. It will be open Monday-Friday from 9 to 5 and is at the center of Orange County in Irvine, Calif.

Our social coverage of the launch event and other conversations surrounding all three of Samsung’s EBCs can be found here: #SamsungEBC

Samsung is here and more info on the EBC is here.