Boom Collaboration will use AV distributor S-Pro to supply its portfolio to Finland, Estonia, Latvia and Lithuania.

Boom Collaboration was born in 2020 by founders Fredrik Hörnkvist and Holli Hulett, who explained: “S-Pro is a very well-respected AV and video security distributor across a key sales region. It provides us with the perfect platform to penetrate deeper into new territories as we continue to grow and develop around the world.”

Hulett said, “We see S-Pro providing us with the reach, support and skills to quickly make an instant impact and help its resellers capture greater levels of business. It’s a win-win for all parties.”

Tallinn-based S-Pro was established in 2012 and features Country Managers Jaanus Peensalu and Jani Hankimo.

Peensalu said, “Boom products combine high quality with exceptional value, which fill a natural gap in our wider portfolio. They will open new sales doors for both AV integrators and IT resellers who can attack the market in a compelling new way.”

His enthusiasm was shared by Hankimo, who said, “There’s little doubt hybrid work is here to stay, and for many organizations, it’s already embedded as an integral part of modern working cultures, not just across the Baltics but around the globe. Our AV and video technology solutions help users to develop their business and services by being innovative, cost-efficient and reliable. Boom Collaboration share these values, and we are very confident the new partnership will be a resounding success, particularly as their stylish, high-performance collaboration products are tailored for today’s flexible working trends.”

Boom Collaboration’s Area Sales Manager, Tero Huovinen, said, “We are all looking forward to working together and propelling a new conferencing name into the Baltics market with vigor and determination.”