Brampton, ON, January 21, 2025 – Rova Unify is excited to announce the acquisition of Lacroix
Audio Visuel Inc. (LAI), a highly respected systems integrator based in Montreal, Quebec. This
strategic move marks a significant milestone in Rova Unify’s growth strategy, enhancing our
capabilities and presence in the Quebec market while solidifying our national footprint across
Canada.

Key Highlights of the Acquisition:

• Expanding Our Reach in Quebec:

The acquisition of LAI positions Rova Unify as a stronger, more capable partner for clients in
Quebec and demonstrates our commitment to serving this vital region while expanding
opportunities for growth both nationally and beyond.

• Strategic Vision and Service Delivery:

Marc Lacroix, founder of LAI, brings over 40 years of AV integration expertise. As Rova
Unify’s Senior Team Member and Regional Strategist, he will shape Quebec market strategy,
drive innovation, and boost business development across North America, enhancing our
ability to deliver high-impact AV solutions.

• Collaborative Leadership in Quebec:

Marc Lacroix will collaborate with our existing Quebec unified communications specialists
to ensure a seamless transition for LAI’s valued clients and delivering continuity in service
excellence.

About Marc Lacroix:
Marc Lacroix has led AV projects for top clients like Bombardier and Bell Canada. With a
background in Electronics from St. Laurent CEGEP and the Canadian Military College, he is known
for innovative solutions and exceptional client service. Fluent in English and French, Marc brings
deep Quebec market insights and a strong industry network.

A Positive Impact for Partners and Vendors:
This acquisition, and the addition of Marc as a key member of the Rova Unify team, reinforces Rova Unify’s position as a leader in the AV integration space, offering enhanced capacity and expertise to tackle complex projects across Canada. It’s a testament to our commitment to innovation, growth, and delivering exceptional value to our customers and partners.