Houston, TX (Feb 18, 2025) – Rotel, a leading global manufacturer of high-performance audio equipment, is proud to announce a significant strategic shift in its U.S.  market operations. Effective March 1, 2025, Rotel will directly distribute its renowned Rotel and Michi products to dealers across the United States through its newly established entity, Clear Wave Ventures, LLC.

This transformative move underscores Rotel’s commitment to strengthening relationships with its dealer network, ensuring efficient operations, and directly delivering unparalleled service and support. The change positions Rotel to adapt swiftly to market demands and solidify its presence in the U.S. audio market.

Clear Wave Ventures, LLC, headquartered in Houston, Texas, will warehouse and distribute for directly from their own warehouse ensuring timely and reliable deliveries. The state-of-the-art facility will also serve as a hub for Rotel and Michi inventory and sales, technical support and service, and spare parts holdings. Dealers can expect robust stock levels with centralized U.S distribution.

“This new business model allows us to foster closer collaboration with our network of premium dealers. The central Houston operations hub will further streamline operations as we continue elevating the Rotel and Michi brands in the U.S. market,” said Peter Kao, Managing Director of Rotel. “We’re excited about the opportunities this change brings and are fully committed to the success of our valued partners.”

James Krodel will lead U.S. sales operations, supported by a dedicated team of professionals and Rotel’s global headquarters. Dealers can rely on personalized assistance, comprehensive support, and enhanced resources. For inquiries on becoming a Rotel and Michi dealer, James Krodel can be reached at james@rotel.com or (201) 970-5778 [cell].

Rotel’s direct distribution model includes managing all service, repairs, spare parts, and warranty claims within the United States, beginning March 1, 2025. This ensures a higher level of responsiveness and customer care.

Rotel extends its gratitude to Fine Sounds Americas of the McIntosh Group (Bose) for their years of partnership and support. The transition represents a new chapter, driven by Rotel’s vision for growth and innovation.