Roku’s Streaming Stick Adds Streaming to Any TV with HDMI

Roku has announced a unique way to add streaming movies and TV shows to any HDTV with a spare HDMI port. Called the Roku Start Stick, it’s a Flash- or USB-style stick that has built-in Wi-Fi, plus a processor, memory and software that allows you to stream content (such as Netflix) from Roku’s partners to the TV.

Best Buy has jumped on the Roku Streaming Stick bandwagon by already bundling it with all new Insignia-brand HDTVs (those are Best Buy’s branded TV). But, remember, it’s actually compatible with any TV with a HDMI port. The Roku Streaming Stick doesn’t require any cables, additional power or even a remote — Roku says it can be totally controlled by the TV’s remote.

The Streaming Stick isn’t on Roku website as it won’t be officially launched until next week’s CES show. Find out more about Roku the company at: http://www.roku.com/