Rob Emberley, previously vice president of marketing and product development, has been promoted to president of Séura effective immediately. Emberley is now responsible for all of Séura’s business-to-business and direct-to-consumer operations. Prior to joining Séura, Emberley was the VPGM for Igloo Products, delivering “winning strategies and executions.”

Emberley takes over the company’s operations from its founders, Tim and Gretchen Gilbertson, who will now transition to co-chief executive officers. The Gilbertsons will remain involved in 3+ year growth planning, product innovation, and highly strategic decisions.

“Since joining Séura in 2020, Rob has strengthened our business, establishing new routes to market and introducing winning product innovations. We’re confident that Rob will bring the same proven track record of success to running our entire company,” said Gretchen Gilbertson. “As we set our strategy for continued growth, this organizational change will maximize our company’s capability-building and results. Rob has excellent business acumen and leadership skills to accelerate Séura’s growth.”