NEW YORK, NY (November 15, 2018)—Ravya, supplier of engineered and fully personalizable turnkey home theater environments, has introduced three new programs for dealers which are already receiving extremely positive feedback from the channel. Rayva’s new programs—including Premier Dealer, Showroom Purchase, and Installation Support—make it easier and more profitable than ever to sell and support home theaters.
“We’ve been listening to dealers and are excited to provide programs that are based on their feedback on making selling home theater even easier,” noted George Walter, president of Rayva. “What’s especially exciting is that dealers are sharing with us that through these new programs they’re inspired again to sell home theaters. It’s neat to see the channel responding with such positive feedback!”
Premier Dealer Program
The Premier Dealer Program offers advanced tools and support for its Premier Dealers. The company has invested in the development of these customized tools and marketing collateral that will help better position home theaters for the dealer’s clientele.
Participants in the Premier Dealer Program get access to a Cobranded Version of Rayva’s Online Configurator Tool, which makes it easy to select and specify a Rayva theater via an intuitive step-by-step process that utilizes CEDIA industry standards to determine acoustics, optimal viewing criteria, seating, and the appropriate screen size for the chosen space. The co-branded Configurator reflects the Premier Dealer’s choice and pricing for Bronze, Silver, and Gold Rayva packages, includes optional password-protected entry, logo, and the dealer’s choice of up to six different seats and pricing. A personalized Customer Info page prefills the dealer’s name and address.
Under the Premier Dealer Program, participants will also receive Rayva’s Design Booklets, a Premier Dealer Listing on the Rayva Website with a link to the dealer’s website, and Social Media Promotion by Rayva targeted at high-net-worth individuals within 50 miles of the dealer’s location is also included for the first three months.
Showroom Purchase Program
Rayva is now making selling its theater packages easier than ever thanks to its new Showroom Purchase Program that gives dealers the option of installing a Rayva Home Theater design in their own showroom. This includes room drawings, acoustic elements, and lighting. Dealers simply provide the space (no greater than 20×12 feet), their own electronics and seating, and Rayva does the rest, including installation. Under the Showroom Purchase Program, Rayva will rebate the dealer $5,000 for each theater sold through the showroom to a maximum of the original dealer cost, which varies based on package selected.
“There is no tool more successful in selling than giving the customer an experience he or she will never forget. Sitting in a Rayva theater, surrounded by incredible interiors, immersed in the best possible audio and video, does just that,” says Walter. “This new program gives dealers the opportunity to purchase and install a Rayva theater that can truly end up paying for itself!”
Additionally, Rayva delivers extensive marketing support to promote the dealer’s new showroom, including a grand opening party, public relations, and promotion to the local community, Rayva Brochures, and promotion to be undertaken by Rayva itself, including website and social media advertising. Additionally, those enrolled in the Showroom Program will enjoy all the benefits of a Premier Dealer, outlined above.
Installation Support Program
The new Installation Support Program provides dealers with the option to have Rayva personnel onsite for support during its initial installations, for no charge. Rayva will travel to the job site and assist with the installation to make it even easier for dealers to deploy a Rayva theater and ensure the end result will provide an exceptional entertainment experienc