rAVe Launches LAVNCH [CODE], the New Publication for Emerging AV Tech

LAVNCH CodeTHE rAVe Agency announced LAVNCH [CODE], a new publication focused on future-forward technologies that can be utilized in audiovisual integration and beyond. Megan A. Dutta, director of emerging technologies for THE rAVe Agency, will spearhead LAVNCH [CODE].

Beginning with an extended reality (XR) LAVNCH [CODE] newsletter, THE rAVe Agency’s newest publication will feature a range of emerging technology-based newsletters for readers to choose from. LAVNCH [CODE] will explore emerging markets, including XR, the future of content creation, experiential advertising and more. The monthly [LAVNCH] CODE newsletters will include original content from THE rAVe Agency’s editorial team, as well as expert advice and tailored insights from industry columnists and thought leaders. LAVNCH [CODE] will combine original articles, opinion columns, white papers and listicles to provide AV professionals with key information on emerging markets in pro AV.

“I’m thrilled about the release of LAVNCH [CODE] to the AV industry and beyond,” said Megan A. Dutta, editor-in-chief for LAVNCH [CODE]. “As we saw at InfoComm 2021, the future of proAV is here — and it’s starting with emerging technologies, including extended reality and experiential advertising. With LAVNCH [CODE], we’ll be showcasing new products and ideas centered around this cutting-edge technology and helping propel the industry forward through information and education.”

LAVNCH was established to virtually connect the global professional AV industry. Since debuting LAVNCH, THE rAVe Agency has partnered with major brands and associations to provide connection points to customers and members alike, enabling integrators, manufacturers, designers and end users to build better relationships online. LAVNCH [CODE] is the latest innovation of THE rAVe Agency to provide the professional AV industry and beyond with relevant and unique content focused on future-forward technologies.

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“THE rAVe Agency is continuously innovating,” said Gary Kayye, co-founder and director of THE rAVe Agency. “The introduction of LAVNCH [CODE] is another example of THE rAVe Agency’s continual growth to provide the professional AV industry with informative and relevant information. We’re embracing new areas of the technology industry, like extended reality (XR), virtual reality (VR)-based meeting technology and lead-based content creation. We’re expanding our audience by inviting event design professionals, architects, interior designers, advertising agency professionals, experiential marketing planners and immersive production specialists into our LAVNCH community.”