Don’t miss rAVe Founder Gary Kayye speaking at InfoComm:
Not Quite Symbiotic: The display system used to be the most important part of a ProAV integration with a good symbiotic relationship between the display maker and the system integrator. But that has changed radically over the last few years. While AV used to lead with the projector or monitor in the sales call, now, they may actually tell the client to buy the display on the Internet and they will do they integration. We no longer have a healthy symbiotic relationship. How can we return to a more balanced relationship between the display maker and the system integrator? How must the business relationships and product features change? How will these new strategies affect display and component suppliers? The need for symbiosis is critical or we’ll all be out of a job. Seriously. That’s what this discussion will address.
Join Gary Kayye as he explores the latest technologies and advances in our industry. He will also discuss the skill sets employees need to meet the demands of more complex software. Plan the roadmap for your employees now to ensure their future success.
But, reposition (or, in some cases, position) your company away from the box-sales mentality into a true systems integrator and design-build firm and you’ll have a winning combination for true profitability and growth well into the 21st Century. Successful companies in our industry have been doing this for years – selling stuff for more than many of their competitors, but all the while maintaining a market leadership position in share and performance. How? What are they doing that you can learn from?
Come hear from someone who’s been helping companies like these and a host of other ProAV manufacturers and dealers stand out from the pack without discounting and price slashing – in fact, their reputation’s built on customer support, quality, performance and people!