Rants & rAVes — Episode 1188: How Should AV Integrators Sell Services?
If you’re an AV Integrator and at least 20% of your total annual sales aren’t coming from services, you’re in trouble. Seriously. If you rely totally on hardware sales, you’re unlikely to survive the next ProAV price squeeze that will occur by the end of 2023. What services should you be selling — besides system support and remote management? Well, watch my latest videocast with Rob Voorhees. We’ll explain what the options are and which ones are low-hanging fruit.