BrightSign used my rAVe RADIO Videocast this morning to launch a new HD3 line of media players – aimed at the embedded player market. It all starts with a new OPS (Open Pluggable Specification), originally developed by Intel, allows for a standardized sec for building digital signage player son a card that will connect (or slide in to) any monitor with an OPS slot (including those from LG, NEC, Samsung ELO etc). In addition, BrightSign CEO, Jeff Hastings, showed me a new custom-built signage player on a card design that will allow 3rd-party integrators (stand-alone kiosk manufacturers, display companies, turn-key integrators) to add-in a BrightSign media player already on a card that can be located inside the finished product. Both the OPS player as well as the custom-made card-players are capable of working just like a stand-alone “box” player would, including with all the CMS partner applications that BrightSign has.
Watch my interview with Brightsign CEO Jeff Hastings below!