May 5th 2021, Paris, France- Quividi, the pioneer and world's leading audience & campaign
intelligence platform for DOOH & Digital Signage, has released a new upgrade of its
breakthrough audience measurement platform, VidiReports. The enhanced version, VidiReports
7.5, adds a real-time body count feature, enabling long-range people counting and much richer
footfall data.

The body count feature enables a more comprehensive real-time footfall measurement, as
audiences now are detected as far as 40 meters away, with a 95% precision. This is particularly
relevant for the measurement of large indoor screens such as the ones deployed in malls,
airports, train stations, stores, as well as outdoor screens and downtown billboards.

For DOOH publishers, Quividi’s exhaustive footfall data becomes the highest-fidelity real-time
impression data to trade upon. Only audiences passing in front of the screens are counted, and
no extrapolation is needed to apprehend the total footfall. Granularity is provided as the footfall
can be delivered by campaign and augmented with Quividi’s long-standing face detection
analytics (actual watchers, fine demographics breakdown, attention time).

For retailers, the upgrade makes VidiReports 7.5 the most versatile in-store analytics solution,
as it is now possible to assess the traffic of any points of interest, from shelves, end caps, aisles
and small screens, up to large video walls and shop windows.

Commenting on the occasion, Olivier Duizabo, President Quividi said: “Quividi has always been
passionate about providing absolute and precise audience data for DOOH and Retail,
VidiReports 7.5 is another step towards it. With its modular architecture, our platform is the only
one in the market that provides users with the ability to run, at the same time and at scale, a
face detection solution and a body count solution.”

Quividi strives to help marketers and network operators understand their audiences and power
customer engagement with data-driven contextualized communication. New VidiReports
features will be added soon to make it the most complete audience measurement platform for
any environment and any type of screen.