Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH and Retail Media, is pleased to announce that Coumba NDAO BA has joined the company as Head of Sales, America. In this role, she will expand Quividi’s US operations by growing the company’s DOOH, retail media and programmatic partnerships and will carry on evangelizing the market to the benefits of Quividi’s high fidelity data. Based in New York, she will report directly to Laetitia Lim, Quividi’s CEO, and Olivier Duizabo, Quividi’s President.

Coumba has over 15 years of experience in digital, IT services and affiliation. Most recently she was CEO of NYC-based GOffee, the first Ghost Coffee Shop chain. Prior to leading GOffee, she opened and developed the French affiliated office of Social blue, a leading performance-based company providing lead generation through a variety of online marketing channels, such as Facebook and Instagram.

“I am excited to join Quividi at a time when DOOH and retail media companies are investing more and more in high-fidelity audience data to drive campaign performances and innovative monetization models” says Coumba NDAO BA, Quividi Head of Sales, America.

“We are glad to welcome Coumba in the team. Coumba brings incredible acumen in business
development that will help grow the North America’s region, which is already Quividi’s largest market,” said Olivier Duizabo, Quividi’s President.