Behind the Stand at ISE 2025: An Interview With Qbic’s Jeremy Juan
THIS IS A PROMOTED POST
Welcome to this series highlighting some of the manufacturers and brands that will be featured on the show floor at ISE 2025. As we gear up for the event, we wanted to share a preview of what these companies are bringing to the table — from new products to insights about their focus for the show. These conversations offer a closer look at what you can expect and a chance to get to know the people behind the brands before the doors open in Barcelona. This interview is with Qbic’s Jeremy Juan, marketing director.
Q: Why is Qbic exhibiting at ISE this year?
A: Qbic’s presence at ISE 2025 is driven by our vision to lead the way in space management, digital signage, and ProAV technology. We’re here to showcase comprehensive solutions, not just individual products, that truly address the evolving demands of the modern workplace. A key aspect of our participation is to support our valued software partners by demonstrating the seamless integration of our hardware with their platforms, thereby creating powerful and efficient user experiences. Moreover, ISE provides the perfect platform to immerse ourselves in the global trends shaping workplace technology, ensuring Qbic remains at the cutting edge of innovation. Ultimately, we aim to understand and cater to the diverse needs of industries worldwide. We believe the future workplace will be intuitive and adaptive, and our presence at ISE is about initiating a dialogue on how technology can empower individuals to collaborate more effectively.
Q: What trends do you think we’ll see on the show floor, and how is your company positioned to capitalize on these opportunities?
A: We foresee a continued and even greater emphasis on enhancing the overall workplace experience. As organizations navigate the complexities of hybrid work and the return to the office, the demand for solutions that boost productivity, engagement, and well-being will continue to rise. Qbic is uniquely positioned to capitalize on this trend, offering solutions designed from the ground up to be user-friendly, flexible, and scalable, specifically addressing the pain points businesses encounter when managing these hybrid environments. We recognize the critical need for integrated solutions that effectively bridge the gap between in-person and remote collaboration, and our products are precisely designed to meet this demand. The focus is shifting from simply ‘enabling’ hybrid work to actively ‘optimizing’ it, which requires not just technology but also a deep understanding of human interaction with these spaces.

Transform your workstation with the TDD-1000.
Book your desk, connect your devices, and unleash your productivity.
Q: What new products or solutions are you showcasing at ISE, and how do they address current industry challenges?
A: This year at ISE, we’re thrilled to unveil two groundbreaking innovations that exemplify Qbic’s commitment to transforming the modern workspace. First, we’re introducing the TDD-1000 BookBuddy Connect, a revolutionary desk booking docking station that redefines how individuals interact with their workspace. Second, we’re launching our new ProAV line of solutions, designed to meet the needs of modern AV deployments, which includes the AVE-100 encoder, the AVD-100 decoder, the AVC-100 controller, and the AVS-100 seamless matrix switcher.
The TDD-1000 BookBuddy Connect redefines the modern workstation. It’s not just a docking station; it’s an innovative desk booking docking solution that transforms how people work. By instantly booking a desk with a tap and connecting all devices seamlessly, the TDD-1000 provides a personalized, BYOD-ready workspace. This powerful device combines effortless desk booking with advanced docking capabilities, creating a streamlined, productive experience while simplifying IT management.
Our new ProAV line includes the AVE-100 encoder, AVD-100 decoder, the AVC-100 controller, and the AVS-100 seamless matrix switcher, creating a comprehensive ecosystem for professional AV solutions. The AVE-100 and AVD-100 are meticulously engineered for exceptional AV-over-IP performance, ensuring reliable 4K streaming with minimal latency, which guarantees pristine high-quality content delivery across any ProAV environment. The AVS-100, a 4×2 seamless matrix switcher with USB docking, streamlines AV setups. The addition of the AVC-100 controller enhances this entire ecosystem, providing intuitive management and control capabilities that offer greater flexibility and integration in your AV design. These are not simply individual components, but part of a complete ecosystem that empowers dynamic and seamless AV distribution.
Q: How is your company expanding its global presence besides exhibiting at ISE 2025?
A: While ISE 2025 is an important platform for us, our global expansion strategy is much broader and more deeply rooted. We are actively cultivating deeper, more strategic partnerships worldwide. Building upon our strong presence in North America and Europe, we’re now aggressively expanding our reach into key markets in the Middle East and Southeast Asia. Our approach is to establish robust, collaborative relationships with local experts, enabling us to deliver tailored solutions that precisely address the unique needs of each market. This also allows us to build a trusted network of resources to provide comprehensive support to our customers on a global scale. For us, true global success isn’t just about product sales; it’s about building a global ecosystem of partners and customers who share our vision. Our focus is on cultivating long-term, mutually beneficial relationships that drive innovation and sustained growth.
Q: Why should ISE 2025 attendees visit your booth?
A: ISE 2025 is a pivotal moment for Qbic. This year marks our largest product introduction ever, with significant releases across both existing and entirely new product categories. It is a testament to our relentless commitment to innovation and our desire to push the boundaries of what is possible in workplace technology. Moreover, our booth showcases a rich ecosystem of solutions. We have a strong presence of key partners co-exhibiting with us, including Door Tablet, Fischer & Kerrn and Witco. Furthermore, we feature a demo island where visitors can experience firsthand the seamless integration of our solutions with platforms from industry leaders such as Sony, Ricoh, Appspace, and Spantrek. We’re creating a collaborative environment where attendees can explore the future of workplace technology.
Q: Anything else you’d like to add?
A: Qbic has been a proud participant at ISE for many years, and each year we come away with new insights, new ideas, and a renewed sense of purpose. This year, we’re not just showcasing our latest innovations; we’re inviting all ISE attendees to join us in shaping the future of the workplace. We believe in the transformative power of collaboration and the vital role of open dialogue, and we are eager to connect with our partners and customers to explore new possibilities and to continue innovating together. We invite you to visit our booth, experience our solutions firsthand, and become part of a movement to redefine the modern workspace. This is not just a product demonstration; it’s an opportunity to forge lasting connections and co-create what’s next. Come, be inspired, and let’s build the future, together.